Loyal Reader(s) of weareindy.com,
In a recent post by my Irish brother, Paddy O’Furniture, you may have noticed what you thought was a misspelling or typo. In the post, you saw him mention “gorilla marketing” and you thought (since our fans are above average in intelligence according to our internal polling) it should be “guerrilla marketing.”
Au contraire, dear readers.
First, as you know, Paddy O’ is a talented international assassin/black ops type when he isn’t busy
swimming in his new pool posting here, so he is quite aware of the distinction between guerrilla and gorilla.
Second, and more importantly, we do use gorilla marketing. I would like to introduce Edgar Blutarsky of Primate Marketing Inc. Edgar, or “Big Ned,” has been with us since the end of last season when
Paddy we flubbed the whole Upchuck for Luck campaign. I figured we should call in a pro and Big Ned literally works for bananas. Even as I speak, Big Ned is sitting in my recliner, helping me to plan our gorilla campaign. Stay tuned for more drivel big changes at weareindy.com.